Case Studies

These case studies highlight selected UX strategy and experience architecture work developed within complex digital environments. Each example demonstrates how user experience thinking was translated into scalable structures within CMS-driven platforms, supporting member journeys, content governance, and organizational goals. Supporting artifacts and deeper documentation are available within the protected case study library.

Audience Engagement Strategy Framework

This case study explores the design of a structured audience engagement system that aligns content, channels, and business objectives. By defining clear roles for each platform and organizing content around audience intent, the framework enables more consistent, scalable, and behavior-driven communication across digital touchpoints.

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Association platform-level UX intervention

This case study explores homepage UX concepts developed to support personalization and member onboarding within a CMS-driven Digital Experience Platform. Modular layout patterns and configurable interaction states were introduced to enable more responsive, member-aware content delivery during platform migration.

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Association UX Strategy → CMS-Structured Member Journeys

A CMS-aware wireframing approach is used to bring greater structural consistency to member-facing experiences.